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The Fall of Rakuten: How Japan's E-commerce Titan Got to the Brink of Disaster
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The Fall of Rakuten: How Japan's E-commerce Titan Got to the Brink of Disaster

For those familiar with my work on Konichi-Value, you know my disapproval of Rakuten and its management, especially CEO Hiroshi Mikitani. I've previously criticized his blame-shifting and use of tactics like assigning pointless tasks to push employees to quit, but this time, I intend to dig deep into not only his shortcomings, but the shortcomings of Rakuten Group as a whole.

If you’re interested in the Rakuten stock, I've discussed the company's massive debt and risk of collapse in this article:

Stock-picks

[Stock-Analysis] Rakuten (4755 TYO): The Amazon of Japan's Failed Move into Mobile - Updated 2023/01/30

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January 30, 2023
[Stock-Analysis] Rakuten (4755 TYO): The Amazon of Japan's Failed Move into Mobile - Updated 2023/01/30

Update 2023/01/30: I have updated the company’s financial, Konichi-Value score and conclusion based on recently publicized information. I have been closely monitoring Rakuten's performance and recent developments have prompted a significant reevaluation of my stance on the company. The profit warning for Q4 FY22 and the alarmingly high costs associated wi…

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